Motivated senior creative with 15+ years of leadership experience and a proven track-record for creating strategically driven work for global brands. Accomplished creative / art director / designer with specialties in branding, advertising, experiential, content, and web/digital design. Experienced manager with a player / coach mentality, able to lead by example with hands-on creative and design development.

Experience

12/2018-Present
Creative Director
SCUF Gaming

• Set the creative vision for the brand and team; overseeing development across advertising, brand content, social, website experience, digital design, email, retail, packaging, and events
• Direct all UX/UI design, page development, creative content and assets for the $80M+ revenue generating scufgaming.com D2C e-commerce website
• Oversee the strategy and content creation across all social media channels positioning the brand as an innovator with a deep cultural connection to the competitive gaming community 
• Lead and manage a team of Art Directors, Graphic Designers, 3D Artists, Copywriters, Content Creators, Traffic Manager, Videographer, and Editor; mentoring, setting personal career goals, and conducting quarterly performance reviews
• Direct and manage all agency relationships, as well as external photo and video partners from creative brief to final delivery 
• Report directly to the GM/CMO and collaborate with a five-person leadership team across brand, product, e-commerce/performance, retail/channel, and partnership marketing to drive the business
• Foster a collaborative and energetic creative team culture; inspiring deeper insight-led thinking, industry trend research, ideation and brainstorming sessions   

08/2013–12/2018
VP, Creative Director
Havas Sports & Entertainment

Clients served: Coca-Cola, Harley-Davidson, Under Armour, Nike, Delta, Marvel, GoPro, NBC Universal, Omega Watches, Samsung, Blue Cross Blue Shield, and Chick-fil-A

• Manage day-to-day operations of the creative team while providing oversight and creative direction across all agency clients and projects
• Directed and produced insight-driven creative strategy and concepts for experiential, retail, digital, social, and video content 
• Led and managed a creative team of up to 12 Art Directors, Graphic Designers, Copywriters, and Traffic Managers
• Collaborate with account, strategy, technology and production teams to execute each project on brief, on brand and on time

05/2007-08/2013
VP, Creative Director | Associate Creative Director | Senior Art Director
Ogilvy

Clients served: Coca-Cola, vitaminwater, Royal Caribbean, IHG Hotels and Resorts, Boy Scouts of America, Durex, Zoosk.com, Kodak, The Weather Channel, Dollywood, and CORT Furniture

• Over six years of career progression, resulting in two promotions to creative leadership levels taking on both client and team management responsibilities
• Served as creative lead, fully accountable for work and client relationships on the vitaminwater, Coca-Cola, Royal Caribbean, and CORT Furniture accounts
• Developed impactful strategic solutions from concept to completion brand development and identity, broadcast and print advertising, campaigns, digital and app design, CRM and email programs, experiential, retail and shopper marketing
• Partnered with strategy, account, and production teams to ensure creative is on-brief and on-time
• Directly managed a team of up to five Art Directors and Copywriters and collaborated closely with an in-house production studio

Skills

• Executive collaboration
• Team leadership
• Creative strategy 
• Creative direction 
• Concept development
• Advertising and paid media
• Brand and identity development
• Brand and social content
• Experiential and events
• CRM marketing and email
• D2C e-commerce 
• UX/UI design 
• Retail point of sale 
• Packaging design

Tools

• Adobe Photoshop 
• Adobe Illustrator 
• Adobe InDesign 
• Adobe XD
• Adobe Acrobat
• Apple Keynote
• ChatGPT
• Figma
• Midjourney 
• Microsoft CoPilot
• Microsoft Powerpoint
• Microsoft Teams
• Microsoft Word
• Slack